is Indonesia’s premier online children fashion destination for 0 to 16 years old.

From fancy fashion designers to unique boutique brands, offers parents a unique alternative to the mainstream kids brands in the current Indonesian retail landscape.

We showcase a wide variety of brands sourced from all over the world, including Europe, USA, and Indonesia-homegrown brands. We bring in internationally leading children brands, such as Mayoral (Spain) and Zutano (USA); children’s line of renowned fashion brands, such as Junior Gaultier (France) and Splendid (USA); contemporary clothing from cool, niche labels, such as SUOAK (USA) and Reina Mora (Puerto Rico); as well as local brands that are carefully selected by our buyer, such as Cloo (See Feature Your Brands page to be featured on

We understand the need of today’s modern parents that have to shop with a click of a button. Founded by a husband and wife team, aims to make the parental journey more exciting.

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